Frame opened today

Frame on 33rd between 9th and 10th opened for all of us midtown very west and south lunchers. The high levels of swank that they have going on with the decor is humorous. Options include salad, soup, sandwiches, drinks, udon, bibimbop, sushi, and baked goods. The by the pound tables are currently low on options, I am sure they will fill them up quickly, but at $7.50 a pound(or $3.50 per half pound as they phrase it) its not cheap. Most exciting to me were the baked goods they get from CeciCela and Sullivan St Bakery. I picked up a chocolate tarte thing made by Sullivan St and it was divine as expected. I noticed a rack of breads that looked very Sullivan Streetlike, and I found out that they were, but for now they are just a tease and display only. Frame could certainly stand out from the pack if their sandwiches came on Sullivan St bread.